Increase Your Website Traffic Before the Holidays

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The holiday season is a busy time with the potential to bring in large amounts of revenue to your salon or spa. Your website is the front door to your business on the internet, so in order to optimize your potential profits for the end of 2016, it’s important to make sure that your website…

How to Keep Your Marketing Consistent

marketing consistency

Consistency fuels your marketing success……… Consistency travels many avenues in marketing. Consistency in brand image, and consistency in execution of your brand message. When a consumer hears the same message in the same way at each point of contact, it builds brand awareness. This awareness makes your brand recognizable, differentiating you from your competitors. It…

Employee Titles: Do They Matter?

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Have you ever considered how your employees’ titles may impact your business culture and work environment? Here’s some food for thought: The job titles at your salon or spa have the potential to affect employee morale, performance level, and client perception.  Need a way to increase employee motivation and client satisfaction at no cost? Consider…

Managing Your Inventory

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As a salon or spa owner, your inventory is one of the biggest assets at your business. However, too much or too little of a particular product can result in issues such as lost profits, loss of opportunity to sell more product, and/or a waste of capital. While managing your inventory is sometimes overlooked, you…

Wellness Tips to Celebrate Healthy Aging Month

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Happy Healthy Aging Month! Working in the salon and spa industries can be physically demanding, so it’s important to pay attention to your health in order to avoid serious complications in the future. Your body knows best, and it’s important to listen! Wondering where to start? Here are some tips to stay healthy: Hydrate. Hydrate.…

A New (Virtual) Front Door For Your Business

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Online reputation management: Attract new clients and position your business for success In today’s complex economy, your clients work, shop, socialize, and connect digitally— living online as much as they do in the “real world.” But amid all the transformation, one thing hasn’t changed: the importance of first impressions. To attract new clients, you must…

How to Take Advantage of Wedding Season

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Did you know that September is one of the most popular months to tie the knot? Beauty services play a huge role in weddings, and catering to brides is one of the easiest ways to take advantage of a market that can significantly increase your bottom line. If your business is a popular wedding day…

5 Ways to Improve Customer Service

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When you exceed a client’s expectations – that’s where customer service begins. How will you delight your clients? Going above and beyond what is expected will not only improve your client’s frequency of visit and willingness to refer new clients, but ultimately, your bottom line. When it comes to customer service, a little bit goes…