The Key to Increasing Your Revenue…Filling those Open Times in Your Appointment Book

Across the industry 30% of appointments are going unused.  As an owner or manager you have the opportunity to leverage technology to automatically increase your service providers productivity, customer frequency of visit and ultimately attract new customers.  By filling these open appointments, your retail revenue will also increase significantly.  The end result equals increased revenue for…

Woo Loyal Customers for Life With 4 Winning Ways

That’s why companies must focus on identifying and activating potential advocates —  their most loyal, engaged customers — during the “dating period.” Reaching out to advocates while they are positive and excited will help ensure that they go from “just dating” your brand to “marrying” it for life. Most chief marketing officers are focused on…

Leveraging Salon & Spa Software: 6 Simple Steps to Retaining New Clients, Targeting Lost Clients & Motivating Your Staff!

With free webinars and online videos readily available, keeping up on your software and its features isn’t that time consuming these days; but for those of you that are super busy we have listed out 6 simple tips that focus on to retaining new clients, targeting lost clients and how to motivate your service providers by setting goals, all through your software.…

Five Instagram Insights

It was a pleasure to be a guest speaker/educator at the Long Beach International Salon and Spa Expo (ISSE Long Beach). Seriously, it was such a humbling experience to share my journey with those who attended. If you couldn’t make it, I have good news… I’ve posted a video of my interview below Here are five Instagram…

Marketing Technology Enhancing Treatments at Your Spa

Know your clientele “Clients looking for technology based treatments are searching for quick results. They tend to want to come in and get out in a flash,” says Christie Lavigne, director of skin care at Oasis Day Spa in New York City, N.Y. “They book their services at lunchtime or right after work, they rarely…

The Millennium Experience Combines Artistic and Business Education into One Awesome Event!

Robert Cromeans, Paul Mitchell’s Global Artistic Director, said this at The Millennium Experience 2014. Robert went on to say that this is one of his most anticipated events of the year because everyone is using the same tool [Millennium] and everyone is speaking the same language, and it is so true. Each year, it amazes…

The Joy of a Leader and Her Three New Words for 2015

I promise if you stick with me you will see the heart of a leader emerge. I must speak of my personal experience in order to bring light to the strength in leadership I found on the other side. This past year has presented me with many challenges that at times caused me to break…

5 Hidden Sources for Retail Revenue

You can boost your bottom line by promoting retail sales. Here are tips to accomplish that and locate sources of additional hidden revenue for you. Create Service Packages with Added Retail Combine a featured service such as body wrap, hot stone massage, or microdermabrasion into a package bundled with a retail product. This helps to…

6 Steps to a Successful Guest Rewards Program

  ONE- Set it up for success – How do you decide which of the many choices you should activate in your Millennium Points and Rewards? Think about the end result you want to gain. Do you want to increase the number of guest referrals? FOV? Sales? Good pre-book habits? Know your business and where…

Marketing to Men with Matt Beck, Millennium Power User

If you’re a salon owner, you need to build a culture around your male clients. Men are loyal customers; they become comfortable with a salon and/or stylist, and they usually won’t stray. They are also more likely to visit the salon more often than women. The average F.O.V. (Frequency of Visit) for women is around 4 to 6 times…