Marketing Technology Enhancing Treatments at Your Spa

Know your clientele “Clients looking for technology based treatments are searching for quick results. They tend to want to come in and get out in a flash,” says Christie Lavigne, director of skin care at Oasis Day Spa in New York City, N.Y. “They book their services at lunchtime or right after work, they rarely…

The Millennium Experience Combines Artistic and Business Education into One Awesome Event!

“Beauty professionals have to become schizophrenics of the modern world, half businessmen, half artists.” Robert Cromeans, Paul Mitchell’s Global Artistic Director, said this at The Millennium Experience 2014. Robert went on to say that this is one of his most anticipated events of the year because everyone is using the same tool [Millennium] and everyone…

The Joy of a Leader and Her Three New Words for 2015

I promise if you stick with me you will see the heart of a leader emerge. I must speak of my personal experience in order to bring light to the strength in leadership I found on the other side. This past year has presented me with many challenges that at times caused me to break…

5 Hidden Sources for Retail Revenue

You can boost your bottom line by promoting retail sales. Here are tips to accomplish that and locate sources of additional hidden revenue for you. Create Service Packages with Added Retail Combine a featured service such as body wrap, hot stone massage, or microdermabrasion into a package bundled with a retail product. This helps to…

6 Steps to a Successful Guest Rewards Program

  ONE- Set it up for success – How do you decide which of the many choices you should activate in your Millennium Points and Rewards? Think about the end result you want to gain. Do you want to increase the number of guest referrals? FOV? Sales? Good pre-book habits? Know your business and where…

Marketing to Men with Matt Beck, Millennium Power User

If you’re a salon owner, you need to build a culture around your male clients. Men are loyal customers; they become comfortable with a salon and/or stylist, and they usually won’t stray. They are also more likely to visit the salon more often than women. The average F.O.V. (Frequency of Visit) for women is around 4 to 6 times…

Valentine’s Prep Services to Fulfill Your Guests’ Desires…And Pack Your Appointment Book!

How can you chase away the winter blues, boost your first quarter cash flow and help guests redeem holiday gift certificates? For many spas, Valentine’s Day is the first big holiday of the New Year and a time to plan romantic specials and promotions. This year, Valentine’s Day falls on a Saturday—promising a full weekend…

Facebook’s Newest Feature

You’ve been using all the best social media tactics, posting salon images regularly and taking advantage of using Facebook Ads – and now with Facebook’s new video tab feature for business Pages, you can create even more value for your fans. So, what exactly is this upgrade and what does it mean for you? Glad…

Effective Salon Promotions & Loyalty Programs

A marketing buzz must be directed at different types of people—current, prospective, and new clients. Promotional specials can be the key to long-term sustainability in your salon business. Experienced and successful salon owners have been using salon promotions and loyalty programs for years to keep salon traffic flowing, increase sales, and attract new clientele. The…

Generation Flux

The cover story of Fast Company’s November 2014 issue introduces readers to Generation Flux, a group of people who are “defined not by their chronological age but their willingness and ability to adapt. These are the people who are defining where business and culture are moving. And, purpose is at the heart of their actions.”…