Facebook’s Newest Feature

You’ve been using all the best social media tactics, posting salon images regularly and taking advantage of using Facebook Ads – and now with Facebook’s new video tab feature for business Pages, you can create even more value for your fans. So, what exactly is this upgrade and what does it mean for you? Glad…

Effective Salon Promotions & Loyalty Programs

A marketing buzz must be directed at different types of people—current, prospective, and new clients. Promotional specials can be the key to long-term sustainability in your salon business. Experienced and successful salon owners have been using salon promotions and loyalty programs for years to keep salon traffic flowing, increase sales, and attract new clientele. The…

Generation Flux

The cover story of Fast Company’s November 2014 issue introduces readers to Generation Flux, a group of people who are “defined not by their chronological age but their willingness and ability to adapt. These are the people who are defining where business and culture are moving. And, purpose is at the heart of their actions.”…

The Joy of a Leader and Her Three New Words for 2015

I promise if you stick with me you will see the heart of a leader emerge. I must speak of my personal experience in order to bring light to the strength in leadership I found on the other side. This past year has presented me with many challenges that at times caused me to break…

6 Thoughts on Hiring and Motivating Salon Employees

“It was like the divine ‘aha’ occurred about 10 years ago when I realized that hiring smart made all the difference,” says Bonnie Waters, owner of Changes Salon and Day Spa (who employs over 60 stylists). “When we did that, and we really did a thorough interview, there’s so much less turnover and less money…

Is Your Salon’s Data Secure? Check Out These Easy Tips to Ensure it is

Data security is a major problem for any salon and spa, as you house important information that needs to be protected. Even large retailers like Target and Home Depot have reported security breaches where systems were not up to date and viruses/malware had exploited vulnerabilities resulting in theft of client data. Some of the ways…

Continued Education is Vital to The Success of Any Beauty Professional

Matt Beck, Founder of FreeSalonEducation.com (FSE) has one of the fastest growing educational platforms in the beauty industry. In under 12 months, Matt has grown his YouTube channel to 89,000+ followers and his community site is home to thousands of beauty professionals from all over the world. Its a perfect combination of great (free) content and an industry…

Do Your Clients Expect convenience? Then Offer Online Gift Certificates and Increase Revenue Today!

Last holiday season at Salon Gratitude we launched Online Gift certificates and not only were our gift certificate sales up 80% from the year before, but I couldn’t believe how seamless and easy it was to integrate with our website.     61% of people now shop online and that is increasing by 10% every…

Want an Easy Way to Create Additional Revenue This Holiday Season? You Need to Be Selling Gift Cards!

Tis’ The Season For Giving! It’s about that time of year when we begin to see snowflakes hanging in the stores and red and green displays beckoning shoppers to talk about the holiday season. Timely marketing of the holiday always stirs a little talk around the gym, the office and yes in the salon. “I…

Millennium Confirms National Education Tour

Listen, Learn, and Network with Salon Professionals in Your Community. Millennium Systems International is excited to announce their first ever educational tour for all beauty industry professionals titled, Speak Up.  The goal is to unite, educate and empower salon owners /managers from the same community with one common goal, to be successful. Attendees will learn…