What’s going on in that pretty little head of yours?

Movies in our heads play a daily role in our life journey. Outside influences can alter that movie when we allow them. Lets role a few movie clips and see what features stand out the most to you. Recently I was with a long time friend having a conversation about relationships when they suddenly brought…

Five Steps to Grow Your Beauty Business

Believing in your personal talents, skills, or your own product line is the first step toward your success in an industry that is full of life and glamour! Do Any of These Sound Familiar to You? Customers are hard to come by, and I’m getting burnt out and exhausted. I’m barely making enough to make…

The Best Ways to Find Clients When Moving to a New Town

Q: I’m currently working as a spa employee, but in 4 months I will be opening a solo esthetics practice in a town 24 miles away. Obviously, I can’t take spa clients with me and they wouldn’t want to drive that far anyway. How do I find new clients when moving to a new town? A: Everyone…

The Key to Increasing Your Revenue…Filling those Open Times in Your Appointment Book

Across the industry 30% of appointments are going unused.  As an owner or manager you have the opportunity to leverage technology to automatically increase your service providers productivity, customer frequency of visit and ultimately attract new customers.  By filling these open appointments, your retail revenue will also increase significantly.  The end result equals increased revenue for…

Woo Loyal Customers for Life With 4 Winning Ways

That’s why companies must focus on identifying and activating potential advocates —  their most loyal, engaged customers — during the “dating period.” Reaching out to advocates while they are positive and excited will help ensure that they go from “just dating” your brand to “marrying” it for life. Most chief marketing officers are focused on…

Leveraging Salon & Spa Software: 6 Simple Steps to Retaining New Clients, Targeting Lost Clients & Motivating Your Staff!

With free webinars and online videos readily available, keeping up on your software and its features isn’t that time consuming these days; but for those of you that are super busy we have listed out 6 simple tips that focus on to retaining new clients, targeting lost clients and how to motivate your service providers by setting goals, all through your software.…

Five Instagram Insights

It was a pleasure to be a guest speaker/educator at the Long Beach International Salon and Spa Expo (ISSE Long Beach). Seriously, it was such a humbling experience to share my journey with those who attended. If you couldn’t make it, I have good news… I’ve posted a video of my interview below Here are five Instagram…

Marketing Technology Enhancing Treatments at Your Spa

Know your clientele “Clients looking for technology based treatments are searching for quick results. They tend to want to come in and get out in a flash,” says Christie Lavigne, director of skin care at Oasis Day Spa in New York City, N.Y. “They book their services at lunchtime or right after work, they rarely…

The Millennium Experience Combines Artistic and Business Education into One Awesome Event!

Robert Cromeans, Paul Mitchell’s Global Artistic Director, attended The Millennium Experience 2014 went on to say that this is one of his most anticipated events of the year because everyone is using the same tool [Millennium] and everyone is speaking the same language, and it is so true. Each year, it amazes me to see salon…

The Joy of a Leader and Her Three New Words for 2015

I promise if you stick with me you will see the heart of a leader emerge. I must speak of my personal experience in order to bring light to the strength in leadership I found on the other side. This past year has presented me with many challenges that at times caused me to break…