Father’s Day marketing ideas for salons and spas

Is June’s appointment book looking a bit quiet? With the summer holiday season underway June can be a patchy month for hair and beauty businesses. While Father’s Day (Sunday June 21 2015) is not a match for Mother’s Day commercially, it’s still a handy hook to hang some salon marketing on. Here some of the Father’s…

Modern Man: The Rise Of The Lumbersexual

Market intelligence across industries and global boundaries intersect to say: men represent a significant growth opportunity in every retail and service sector, especially spa! So why have so few spas been successful in growing their men’s business? According to Euromonitor International, the men’s grooming category in the United States was valued at 6.1 billion in…

7 Tools for Managing Your Salon’s Online Reputation

Having a strong online presence is crucial for your salon’s success. A recent survey found that 88% of consumers admit to trusting online reviews as much as a personal recommendation.* Here are some tips to help get you on the right path with managing your salon’s online reputation: Google Alerts: Receive email alerts whenever your…

5 Tips to Maximize Your Sales

Hopefully you have all your merchandise in and ready to go on display for Mother’s Day.To put the finishing touches on your strategy consider these low cost, easy to implement and sure to ring the till tips! 1.  Double Duty: Include a “gift for you..gift for Mom” option on retail items that you want to…

Do Your Clients Expect Convenience? Then Offer Online Gift Certificates and Increase Revenue Today!

Last holiday season at Salon Gratitude, we launched online gift certificates and not only were our gift certificate sales up 80% from the year before, but I couldn’t believe how seamless and easy it was to integrate with our website. 61% of people now shop online, and that is increasing by 10% every year. Last year,…

What’s going on in that pretty little head of yours?

Movies in our heads play a daily role in our life journey. Outside influences can alter that movie when we allow them. Lets role a few movie clips and see what features stand out the most to you. Recently I was with a long time friend having a conversation about relationships when they suddenly brought…

Five Steps to Grow Your Beauty Business

Believing in your personal talents, skills, or your own product line is the first step toward your success in an industry that is full of life and glamour! Do Any of These Sound Familiar to You? Customers are hard to come by, and I’m getting burnt out and exhausted. I’m barely making enough to make…

The Best Ways to Find Clients When Moving to a New Town

Q: I’m currently working as a spa employee, but in 4 months I will be opening a solo esthetics practice in a town 24 miles away. Obviously, I can’t take spa clients with me and they wouldn’t want to drive that far anyway. How do I find new clients when moving to a new town? A: Everyone…

The Key to Increasing Your Revenue…Filling those Open Times in Your Appointment Book

Across the industry 30% of appointments are going unused.  As an owner or manager you have the opportunity to leverage technology to automatically increase your service providers productivity, customer frequency of visit and ultimately attract new customers.  By filling these open appointments, your retail revenue will also increase significantly.  The end result equals increased revenue for…

Woo Loyal Customers for Life With 4 Winning Ways

That’s why companies must focus on identifying and activating potential advocates —  their most loyal, engaged customers — during the “dating period.” Reaching out to advocates while they are positive and excited will help ensure that they go from “just dating” your brand to “marrying” it for life. Most chief marketing officers are focused on…