A New (Virtual) Front Door For Your Business

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Online reputation management: Attract new clients and position your business for success In today’s complex economy, your clients work, shop, socialize, and connect digitally— living online as much as they do in the “real world.” But amid all the transformation, one thing hasn’t changed: the importance of first impressions. To attract new clients, you must…

How to Take Advantage of Wedding Season

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Did you know that September is one of the most popular months to tie the knot? Beauty services play a huge role in weddings, and catering to brides is one of the easiest ways to take advantage of a market that can significantly increase your bottom line. If your business is a popular wedding day…

5 Ways to Improve Customer Service

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When you exceed a client’s expectations – that’s where customer service begins. How will you delight your clients? Going above and beyond what is expected will not only improve your client’s frequency of visit and willingness to refer new clients, but ultimately, your bottom line. When it comes to customer service, a little bit goes…

How to Keep the Momentum Going for the Rest of 2016

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Are you running out of steam? With more than half of 2016 gone and passed, feeling burned out by summer can become a reality for salon and spa owners. The second half of the year is jam-packed with back-to-school, holidays, and more, so it’s important to finish out the year with the most momentum as…

Creating No-Show Policies

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When a client doesn’t show up to an appointment, it is a frustrating occurrence that can cost your business thousands of dollars each year, in addition to lost time and energy. There are many approaches to no-show policies in the industry, and they all serve a purpose. As a service provider, your time is your…

How to Deal with Negative Reviews

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As salon or spa owner, the foundation of your business is built on satisfied clients. But what happens when one unhappy client takes to the internet to complain? Negative reviews can be very disheartening. Facing adversity online is a delicate matter that needs to be proactively handled with compassion and grace. When handled appropriately, negativity…

How to Stay in Control as a Salon Owner

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Question:  Oftentimes, salon owners aren’t just owners; they are also busy behind the chair. So, what should owners focus on to prevent losing control of what’s going on? Answer:  As a salon owner, whether working behind the chair or not, it’s easy to get sidetracked and lose focus of the overall health of your business.…

How to Ease Clients Into Increased Prices

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Your salon is busier than ever, you’re hiring more staff, and the cost of maintaining inventory has grown. So, it’s time to increase your service prices. But how do you increase your service prices without scaring off your loyal clients? The cost of goods and services is always changing. However, price changes can still be…

Going Above and Beyond Makes All the Difference

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Stand out from the competition by going above and beyond for your clients. Think about a time when a business made you feel like the most important person in the room. That is the feeling you want to achieve for your clients every time they visit your business. Going one step further in the service…