How to Keep Your Marketing Consistent

marketing consistency

Consistency fuels your marketing success……… Consistency travels many avenues in marketing. Consistency in brand image, and consistency in execution of your brand message. When a consumer hears the same message in the same way at each point of contact, it builds brand awareness. This awareness makes your brand recognizable, differentiating you from your competitors. It…

Employee Titles: Do They Matter?

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Have you ever considered how your employees’ titles may impact your business culture and work environment? Here’s some food for thought: The job titles at your salon or spa have the potential to affect employee morale, performance level, and client perception.  Need a way to increase employee motivation and client satisfaction at no cost? Consider…

Managing Your Inventory

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As a salon or spa owner, your inventory is one of the biggest assets at your business. However, too much or too little of a particular product can result in issues such as lost profits, loss of opportunity to sell more product, and/or a waste of capital. While managing your inventory is sometimes overlooked, you…

Wellness Tips to Celebrate Healthy Aging Month

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Happy Healthy Aging Month! Working in the salon and spa industries can be physically demanding, so it’s important to pay attention to your health in order to avoid serious complications in the future. Your body knows best, and it’s important to listen! Wondering where to start? Here are some tips to stay healthy: Hydrate. Hydrate.…

How to Deal with Negative Reviews

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As salon or spa owner, the foundation of your business is built on satisfied clients. But what happens when one unhappy client takes to the internet to complain? Negative reviews can be very disheartening. Facing adversity online is a delicate matter that needs to be proactively handled with compassion and grace. When handled appropriately, negativity…

How to Stay in Control as a Salon Owner

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Question:  Oftentimes, salon owners aren’t just owners; they are also busy behind the chair. So, what should owners focus on to prevent losing control of what’s going on? Answer:  As a salon owner, whether working behind the chair or not, it’s easy to get sidetracked and lose focus of the overall health of your business.…

Going Above and Beyond Makes All the Difference

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Stand out from the competition by going above and beyond for your clients. Think about a time when a business made you feel like the most important person in the room. That is the feeling you want to achieve for your clients every time they visit your business. Going one step further in the service…