Modern Man: The Rise Of The Lumbersexual

Market intelligence across industries and global boundaries intersect to say: men represent a significant growth opportunity in every retail and service sector, especially spa! So why have so few spas been successful in growing their men’s business? According to Euromonitor International, the men’s grooming category in the United States was valued at 6.1 billion in…

Marketing Technology Enhancing Treatments at Your Spa

Know your clientele “Clients looking for technology based treatments are searching for quick results. They tend to want to come in and get out in a flash,” says Christie Lavigne, director of skin care at Oasis Day Spa in New York City, N.Y. “They book their services at lunchtime or right after work, they rarely…

5 Hidden Sources for Retail Revenue

You can boost your bottom line by promoting retail sales. Here are tips to accomplish that and locate sources of additional hidden revenue for you. Create Service Packages with Added Retail Combine a featured service such as body wrap, hot stone massage, or microdermabrasion into a package bundled with a retail product. This helps to…

Effective Salon Promotions & Loyalty Programs

A marketing buzz must be directed at different types of people—current, prospective, and new clients. Promotional specials can be the key to long-term sustainability in your salon business. Experienced and successful salon owners have been using salon promotions and loyalty programs for years to keep salon traffic flowing, increase sales, and attract new clientele. The…

The Global Beauty Masters Episode 2, Will Feature Millennium’s Latest Salon Software Innovation, Meevo!

The premiere episode of Global Beauty Masters, that airs on Discovery Fit & Health, was a huge success. The network ratings broke records! Episode 1 DOUBLED ratings from the same time last year, EXCEEDED the networks entire quarters average, and QUADRUPLED the networks numbers for the age bracket 18-34. So make sure to check out…

The Millennium Experience 2013 Coverage: Carol Phillips Talks About 6 Fatal Mistakes Most Beauty Businesses Make

“Everything I do is to help drive sales,” said Carol Phillips, as she introduced herself at the 2013 Millennium Conference in Scottsdale, Arizona. And, Phillips, a former salon and spa owner and the founder of Beautee Smarts, did just that in an hour-long breakout session

Empowering You Consulting: Creating Your Salon/Spa Culture

Creating your salon or spa culture is about cultivating passion in your team.  The culture you cultivate clarifies your company’s identify, your values, and your beliefs.  In other words, it brings your company’s mission and vision to life.  When you and your team are living within your culture, you are all dancing around the same…