How to Network

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Networking with like-minded industry peers is one of the ways to make long-lasting relationships that will help fuel your personal and business growth. Networking events provide opportunity to learn, be inspired, and engage with others who share the same passion. While networking has many benefits, it’s not the most natural thing for everyone. Here are…

BOOOst Your Revenue This Halloween

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Halloween is right around the corner! Ff you’re not yet taking advantage of the holiday’s revenue potential, now’s the time to start! Beyond the opportunity for boosted revenue, Halloween is a great time to have fun and be creative with your clients’ look – one they probably would not allow you to do otherwise. Social…

Increase Your Holiday Sales

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The holidays are a wonderful time of year full of opportunity. ‘Tis the season for sales! Are you optimizing your business for the season? There are many ways to gear up for the end of year to reach your goals, increase your bottom lines, and strengthen your client relationships. According to the National Retail Federation,…

How to Keep Your Marketing Consistent

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Consistency fuels your marketing success……… Consistency travels many avenues in marketing. Consistency in brand image, and consistency in execution of your brand message. When a consumer hears the same message in the same way at each point of contact, it builds brand awareness. This awareness makes your brand recognizable, differentiating you from your competitors. It…

Employee Titles: Do They Matter?

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Have you ever considered how your employees’ titles may impact your business culture and work environment? Here’s some food for thought: The job titles at your salon or spa have the potential to affect employee morale, performance level, and client perception.  Need a way to increase employee motivation and client satisfaction at no cost? Consider…

Managing Your Inventory

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As a salon or spa owner, your inventory is one of the biggest assets at your business. However, too much or too little of a particular product can result in issues such as lost profits, loss of opportunity to sell more product, and/or a waste of capital. While managing your inventory is sometimes overlooked, you…

Wellness Tips to Celebrate Healthy Aging Month

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Happy Healthy Aging Month! Working in the salon and spa industries can be physically demanding, so it’s important to pay attention to your health in order to avoid serious complications in the future. Your body knows best, and it’s important to listen! Wondering where to start? Here are some tips to stay healthy: Hydrate. Hydrate.…